Wednesday, April 29, 2009

Making Cancer History

We just launched a new campaign for my client M. D. Anderson Cancer Center. The new campaign is extremely impactful and includes stories of real survivors.

For those of you who live in Dallas, sadly you will have a very limited opportunity to see the new advertising, including our very creative media placements :), since we cannot target this market. Therefore, I encourage you to check out our customized website created by my agency The print creative is on the homepage and you can also view the television spots and extended patient stories. I'll warn you, though, you may need a tissue if you're prone to tears! Below is a sneak peak of our :60 spot.

I'd love to hear your thoughts!